Project Overview
Fashion is my voice, my rebellion, my purpose. Nova Oasis was born from urgency. A response to climate collapse and wasteful excess. I don’t design trends; I design tools for survival. Every piece is built with intention, merging high-performance utility with radical sustainability. This is fashion that breathes, protects, resists. For those who demand more, Nova Oasis is a future you can wear—a necessary, conscious act of renewal.
Audience Interview
Akina, a 25 years old freelance designer in London, seeks fashion that fuses style, sustainability, and meaning. She values durability and aesthetics but craves more clarity on material innovation. Akina connects with brands that tell a story especially those offering limited edition sustainable drops. For her, conscious fashion must feel exclusive, educational, and expressive. Nova Oasis speaks directly to that need: bold design with purpose, built to inform, inspire, and last.
Basic Info: 4/12/2024, Location: Virtual Interview via Zoom Duration: 25 minutes
Measurable Outcome
Jaden feels fully immersed through AR and cinematic interface design, increasing his trust, satisfaction, and connection to the Nova Oasis.
A/B Testing
A/B testing showed Version B offered deeper immersion, better flow, and stronger emotional connection with users.
Key Findings
Placing AR on the collection page increased engagement and encouraged users to explore further.
The cinematic homepage (Version B) kept users interested longer and reinforced Nova Oasis' bold, immersive identity.
Single page checkout with auto-fill led to faster, smoother purchases and reduced drop off rates.
How I solved the Problem
A/B testing pushed Nova Oasis to the next level. I refined the UI into a sleek, immersive experience with clearer navigation and stronger brand presence by using AR experiences. A cinematic homepage turned shopping into discovery. I streamlined checkout and flows for clarity and speed. Improved contrast boosted readability, and account integration added exclusivity. Every change brought us closer to a seamless, future driven shopping journey that feels personal and powerful.
Second Componet
For the second component, I’ll use Runway to generate AI-powered videos and visuals that bring Nova Oasis to life. The goal is to create a dynamic, immersive brand story to highlighting futuristic aesthetics, innovative fabrics, and sustainable design. Through textile close ups and atmospheric storytelling, this visual layer pushes the limits of digital fashion, making the Nova Oasis experience more compelling, expressive, and unforgettable.
Conclusion
The immersive storytelling and cinematic visuals significantly boost engagement, making Nova Oasis feel exclusive and future forward. Clear navigation and interactive elements were key to user satisfaction. Moving forward, I’ll focus on creating more targeted visual content, refining our marketing strategy, and exploring AI-generated video to enhance image quality and deepen the brand’s impact with our audience. Ai has power to shift design, but more important is people's infinite fantasies and creative ideas.
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